Mompreneurs coach Andria Singletary talks pivoting to success.
In the latest episode of Maternity Leave, I had the pleasure of interviewing Andria Singletary, a visibility strategist for mompreneurs, podcaster (shout out to the “Mama Turned Mompreneur” podcast ), wife, and mother of two. Andria’s passion lies in helping moms build businesses that align with their current season of life, enabling them to spend less time creating reels and thinking of clever captions and more time with their children.
Embarking on the Mompreneur Journey
One of the central themes of our conversation was Andria’s journey as a mompreneur. She shared how her experience as a mother has shaped her approach to business, emphasizing the need for flexibility and adaptability. Andria’s career journey is a testament to her resilience and determination.
Andria’s entrepreneurial journey began when she started her own business as a virtual assistant. This role allowed her to develop strong organizational and management skills while being present for her children. However, she soon realized that she needed to pivot to better align with her strengths and passions.
Key Takeaways:
- Flexibility is Key: Andria highlighted the importance of creating a business model that accommodates the unpredictable nature of motherhood.
- Prioritize Self-Care: She stressed that self-care is not a luxury but a necessity for mompreneurs to maintain their well-being and productivity.
- Set Realistic Goals: Andria advised setting achievable goals that align with one’s current life stage to avoid burnout and maintain motivation.
Overcoming the Challenges of Mompreneurship
Andria delved into the common challenges faced by mompreneurs, including time management and balancing family responsibilities with business demands. She emphasized the importance of setting up a business that aligns with the current season of life and allows for flexibility.
Key Takeaways:
- Effective Time Management: Implementing effective time management strategies, such as batching tasks and setting boundaries, can help mompreneurs juggle their responsibilities more efficiently.
- Leveraging Support Systems: Andria emphasized the importance of building a support network, whether through family, friends, or fellow mompreneurs, to share the load and gain valuable insights.
- Embrace Imperfection: Accepting that perfection is unattainable and focusing on progress over perfection can alleviate unnecessary stress and foster a healthier mindset.
The Career Pivots that Defined Andria’s Path: From Corporate Job to Full-Time Mom
Andria’s career began in the corporate world, where she developed strong organizational and management skills. However, after becoming a mother, she realized the need for a more flexible career that would allow her to be present for her children. This led her to start her own business as a virtual assistant, where she could utilize her skills while being more available for her family.
Key Takeaways:
- Recognizing the Need for Change: The transition from a structured corporate job to being a full-time mom highlighted the need for a career that offered both flexibility and fulfillment.
- Valuing Family Time: Prioritizing her family led Andria to seek opportunities that would let her balance work and motherhood effectively.
- Leveraging Corporate Skills: The skills and experiences from her corporate career became invaluable as she ventured into entrepreneurship.
Exploring Entrepreneurship and Transitioning to Podcast Management
Driven by the desire to be more present for her family, Andria explored various entrepreneurial ventures. She transitioned from being a virtual assistant to focusing on podcast management and coaching, a field that allowed her to use her expertise in digital marketing and business strategies.
Key Takeaways:
- Experimentation is Crucial: Andria’s willingness to try different business ideas helped her discover her passion and strengths.
- Continuous Learning: She invested time in learning new skills, particularly in digital marketing and online business strategies, which proved essential for her future success.
- Finding Her Niche: Through this journey, Andria identified her niche in helping other moms build businesses that align with their lifestyles.
Becoming a Visibility Strategist
Andria’s passion for helping mompreneurs eventually led her to become a visibility strategist. She leveraged her knowledge of digital marketing, podcasting, and collaborations to help moms increase their visibility and grow their businesses without relying heavily on social media.
Key Takeaways:
- Specializing for Impact: By specializing in visibility strategies, Andria was able to provide targeted and effective solutions for her clients.
- Focus on Podcasting: She recognized the power of podcasting as a platform for building authority and connecting with a broader audience.
- Building Authentic Connections: Andria emphasized the importance of building authentic relationships and collaborations to enhance visibility and business growth.
Business Strategies for Mompreneurs: Utilizing Automation to Streamline Operations
Andria shared her insights on the power of automation in simplifying business processes and freeing up valuable time for mompreneurs. She highlighted the significance of having a dedicated CEO day to focus on business tasks and get ahead.
Key Takeaways:
- Automation is a Game-Changer: Implementing automation tools for tasks such as email marketing, social media scheduling, and client management can significantly reduce the workload and increase efficiency.
- Focus on High-Impact Activities: By automating repetitive tasks, mompreneurs can focus their energy on high-impact activities that drive business growth.
- Stay Updated with Technology: Keeping up with the latest automation tools and technology trends can provide a competitive edge and streamline operations further.
Building Visibility Without Relying on Social Media
One of the standout points Andria made was the importance of expanding visibility strategies beyond social media platforms. She advised looking beyond social media for visibility, such as joining Facebook groups, guesting on podcasts, and collaborating with other business owners.
Key Takeaways:
- Diversify Marketing Channels: Exploring alternative marketing channels such as podcasting, collaborations, and email marketing can broaden reach and reduce dependence on social media algorithms.
- Create Evergreen Content: Investing in evergreen content like blog posts, videos, and podcasts ensures long-term visibility and attracts a consistent audience.
- Engage with Communities: Building and nurturing relationships within various communities, both online and offline, can enhance visibility and create meaningful connections.
Practical Tips for Mompreneurs: Simplifying Business Operations
Andria emphasized the need for simplicity in business operations to avoid overwhelm and maintain focus on what truly matters. She discussed the need to be realistic about capacity and not take on more than one can handle.
Key Takeaways:
- Streamline Offers: Simplifying product or service offerings to focus on core strengths can enhance clarity and improve customer satisfaction.
- Organize Systems: Implementing organized systems and processes can save time and reduce stress, allowing mompreneurs to manage their businesses more effectively.
- Delegate Wisely: Knowing when and what to delegate can free up time for strategic planning and personal growth.
Cultivating a Supportive Mindset
A positive and supportive mindset is crucial for overcoming challenges and achieving long-term success as a mompreneur. Andria encouraged moms to prioritize self-care by scheduling it daily and finding activities that bring joy and relaxation.
Key Takeaways:
- Practice Self-Compassion: Embracing self-compassion and understanding that mistakes are part of the journey can foster resilience and growth.
- Celebrate Small Wins: Acknowledging and celebrating small achievements can boost morale and maintain motivation.
- Stay Connected with Your Why: Regularly revisiting the reasons behind starting the business can provide a sense of purpose and drive during challenging times.
Connect with Andria-
Visit Andria’s website for a wealth of FREE resources- https://mamaturnedmompreneur.com/resources
Instagram | https://www.instagram.com/mamaturnedmompreneur/
LinkedIn | https://www.linkedin.com/in/mamaturnedmompreneur/