YOUR PRODUCT WORKS HARDER THAN YOUR COPY DOES.
Specific, science-backed claims convert better, build more trust, and carry less regulatory risk — all at once.
Rewritten claims delivered within 48 hours of your strategy session.
Free 15-minute claims review · No pitch · 3 founding spots remaining
Your copy might be leaving money on the table.
Vague health claims don’t just create regulatory risk. They create conversion risk.
When your copy says “boosts energy and metabolism” instead of explaining what’s actually in the product and why it works — you’re asking your customer to trust a claim without giving them a reason to. That’s a harder sell.
Specific, credible language does the opposite. It tells the customer exactly what they’re getting, anchors it to real science, and gives them a reason to believe it. That’s what converts.
The problem usually isn’t your product. It’s that nobody has translated your science into language that’s both accurate and compelling enough to sell.
That’s what I do.
Most brands are sitting on better copy than they realize.
Scientists know the evidence.
Copywriters know the words.
Compliance consultants know the rules.
Almost no one knows all three.
I do.
Vague claims undersell your formula. Overstated claims invite FTC scrutiny, consumer distrust, and platform flags. Both cost you — in conversions, in trust, and in the long-term credibility of your brand.
The brands winning on trust right now aren’t the ones making the biggest claims. They’re the ones making the most specific ones. Specific claims are credible claims. Credible claims convert.
The space between underselling and overpromising is narrow. Most brands are guessing at where it is.
You shouldn’t have to guess.
Free 15-minute claims review · No pitch · 3 founding spots remaining
See exactly how this works — watch a live claims audit
Before you apply, see the work in action.
I audit a real product page from one of the biggest wellness brands — showing exactly what’s wrong with their current claims, why it’s costing them money, and how each one gets rewritten to be more accurate, more specific, and more compelling to a buyer.
WATCH THE FREE AUDIT WALKTHROUGH
Free · No email required · Less than 5 minutes
Before working with me
- Claims feel either legally risky or frustratingly vague
- Your copy undersells what your product actually does — and you know it
- No clear standard for what “good” looks like as you create new content
- You go on a podcast, post a video, or give an interview and realize afterward you’re not sure you should have said that
- Your product is genuinely good. Your copy isn’t proving it — and that gap is costing you
After
- Claims that are accurate, specific, and more compelling to a buyer than what you had before
- Messaging you can publish, pitch, and speak with full confidence
- Finished copy in your hands within 48 hours of your session
- A reusable framework your whole team applies to every piece of content going forward
- You know exactly where the line is — and how to stay on the right side of it
This is completely done for you.
You don’t figure out what to fix. You don’t rewrite anything yourself. You bring your claims — I do the analysis, the research, and the rewriting. You get finished, defensible copy back in your hands within 48 hours of our session.
The Scientific Messaging Intensive
I audit your highest-risk claims, translate your science into language that’s both accurate and compelling, and deliver finished copy ready to publish — within 48 hours of our strategy session.
What’s included:
✓ Full audit of your core claims — and exactly how they should be expressed across your website, product pages, social, email, podcast scripts, and video talking points
✓ 90-minute live strategy session with real-time rewrites and guidance
✓ Finished copy delivered within 48 hours — more specific, more credible, more compelling
✓ Custom claim framework your team applies to all future content
✓ 30 days of email support as you implement
Founding Client Rate — $297 $997
(regular investment $997)
I’m accepting three founding clients at a significantly reduced rate in exchange for a detailed testimonial and permission to use the work as a case study. This rate will not be available again.
Guarantee: If you complete the strategy session and feel your rewritten claims aren’t clearer, more accurate, and more compelling than what you started with — I’ll refund every dollar, no questions asked.
Three spots. First come, first served. When they’re gone, they’re gone.
Tell me about your brand, and I’ll confirm if it’s a fit.
Here’s exactly what happens when you apply
01
You fill out a short application — Three questions, 5 minutes
02
I review your brand and current claims before we meet
03
We get on a 15-minute call, and I give you one immediate, specific observation about your highest-risk claim
04
If it’s a fit, we confirm your founding client spot and get started within 48 hours
No pressure. No pitch deck. Just clarity on where your claims stand — and what better copy could be doing for your brand.
Free · No pitch · 3 founding spots remaining
This is for you if you are
A founder, operator, or content creator in supplements, hormone health, gut health, immunity, longevity, or functional wellness — who makes health claims publicly across your product pages, podcast, video content, or social media, and suspects your messaging could be working harder for you.
This is not for brands looking for a rubber stamp. It’s for founders and creators who know their product is good and want their copy to prove it.
Why this works — and why me
Your product works. Your copy should prove it.
I’m Saríce Holley — Registered Dietitian and Scientific Messaging Strategist with eight years of experience at the intersection of nutrition science, health communication, and wellness programming.
I’m not a copywriter. A copywriter’s job is to make your claims compelling. My job is to make sure your claims are substantiated by the science — and then make them compelling. One without the other is either a liability or a missed opportunity.
Most people who understand the regulatory landscape aren’t skilled communicators. Most skilled communicators don’t understand the science. I work in both directions — which means I can tell you not just what to change, but exactly how to rewrite it so it still lands.
I work with a small number of brands at a time. If your product deserves better copy, this is where to start.
3 founding spots · $297 · Full refund if your claims aren’t stronger after your session
Want me to do this for your brand?
Book a free 15-minute claims review. I’ll give you one specific observation about your highest-risk claim on the spot — no pitch, no pressure.
Free · No pitch · 3 founding spots remaining
Have a question first? sarice@sariceholley.com
Common questions
What’s the difference between a Scientific Messaging Strategist and a compliance consultant?
A compliance consultant tells you what you can’t say. I help you figure out what you should say — and how to say it in a way that’s both accurate and compelling enough to actually sell. The goal isn’t just avoiding risk. It’s building messaging your audience trusts and acts on.
Will my claims actually convert better?
Specific claims outperform vague ones because they give buyers a reason to believe. “Boosts energy” is easy to ignore. “180mg of natural caffeine paired with L-theanine for smooth, sustained energy” tells a story the buyer can evaluate and trust. Credibility converts.
Is this legal or regulatory advice?
No — and that distinction matters. I provide scientific content review and claim optimization based on evidence standards and general FTC guidance for health communication. For formal legal counsel, you need an attorney. What I offer is different: the science-to-language translation that most legal teams aren’t equipped to do. Both matter. They’re not the same thing.
Why a founding client rate?
I’m building my case study library and want to work closely with three brands who are serious about getting their claims right. In exchange for the reduced investment, I ask for a detailed testimonial and permission to reference the work. This rate will not be available again after these three spots are filled.
How quickly will I get my rewritten claims?
Within 48 hours of our strategy session. You won’t be waiting weeks; you leave the session with clear direction and have finished copy in your hands within two days.
What types of brands do you work with?
Supplement brands, functional wellness founders, health coaches with products, and wellness creators making health claims across written and spoken content. If you’re publicly making claims about what something does to or for the body, this applies to you.
What if my claims are primarily on video or a podcast?
The intensive covers written and spoken content. Spoken claims carry the same regulatory weight as written ones — and are often harder to retract if something goes wrong. I review scripts and talking points before you record so you never have to wonder after the fact.
Big brands make bold claims all the time. Why does this matter for me?
Large brands have legal teams, compliance departments, and revenue to absorb regulatory attention. They’re playing a different risk game than you are. For a growing brand, one FTC warning letter means public exposure on the FTC website, mandatory reformulation of all marketing materials, legal fees starting at $10,000 minimum, and potential retailer and platform relationships at risk. My service costs a fraction of what one enforcement action would. This isn’t about following rules. It’s about protecting what you’re building.