Health Claims & Compliance Strategy for Wellness Brands
Your health claims are costing you — even when they're technically true.
Vague, overstated, or misaligned claims erode trust, stall conversions, and put your brand at regulatory risk. The problem usually isn't what you're saying. It's how you're saying it.
There's a precise, defensible way to say what your product actually does.
Most wellness brands never find it.
That's what I do.
Saríce Holley, RD — Health Claims & Compliance Consultant
Book Your Free 15-Minute Claims Review
Free 15-min review · Limited weekly availability.
Wellness brands don't lose credibility because their products don't work.
They lose it because their claims sound stronger than the evidence supports — or weaker than it actually does.
Both cost you.
Overstated claims invite FTC scrutiny, consumer distrust, and platform flags. Understated claims leave conversions on the table and make a product that works sound like it doesn't.
The space between those two failures is narrow — and most brands are guessing at where it is.
You shouldn't have to guess.
See exactly what a claims audit looks like
Before you book, see the work. This sample audit reviews four real claim types from a greens powder supplement — what's wrong, why it matters, and how each one was rewritten to be both accurate and effective.
Download the Sample AuditFree · No email required · Instant download
Before working together
- Claims feel legally risky or frustratingly vague
- Messaging either overpromises or undersells
- No clear framework for evaluating new content as you create it
- Uncertainty about what's actually defensible when you go on a podcast or post on video
After
- Claims are accurate, credible, and still compelling
- Messaging you can publish, pitch, and speak with full confidence
- A reusable framework your team can apply to every piece of content going forward
- You know exactly where the line is — and how to stay on the right side of it
Two ways to work with me
Core Intensive — $997
Best for brands focused primarily on written content — websites, product pages, email, and social.
What's included:
- Comprehensive audit of your core claims across your highest-traffic content
- 90-minute live strategy session with real-time rewrites and guidance
- Custom claim templates tailored to your brand and niche
- 30 days of follow-up support and two check-in calls
Premium Intensive — $1,497
Everything in Core, plus full coverage across written and spoken content — for founders who podcast, appear on other shows, or create video content regularly.
What's added:
- Additional strategy sessions for deeper claim refinement
- Custom claim library built across your full product line
- Podcast and video preparation — scripts and talking points reviewed and refined before you record or go live
Most founders who podcast or appear on video choose Premium. One off-script claim in an interview can create more risk than an entire product page.
Add-On: Podcast & Video Claims Preparation — $497
For Core clients who want spoken content covered separately. Targeted review and refinement so what you say on camera or on mic is just as defensible as what's on your website.
Limited weekly availability.
Here's exactly what to expect
- You book your free 15-minute review using the link below
- You'll receive a short intake form — three questions, takes five minutes
- We meet, and I give you one immediate, specific observation about your claims
- If it's a fit, we map out next steps together
No pressure. No pitch deck. Just clarity on where your claims stand right now.
Book Your Free 15-Minute ReviewThis is for you if you are
A founder, operator, or content creator in:
- Supplements
- Hormone health
- Gut health
- Immunity and longevity
- Functional/integrative wellness
...who is making health claims publicly — on your website, your packaging, your podcast, or your social — and wants messaging that is both credible and effective.
This is not for brands looking for a rubber stamp. It's for founders who want to get it right.
Why this work — and why me
For eight years, I've worked at the intersection of nutrition science, health communication, and wellness programming — in clinical research, public health, and corporate wellness. Before that, I was a content writer and editor.
That combination is uncommon. Most people who understand the regulatory landscape aren't skilled communicators. Most skilled communicators don't understand the science. I work in both directions — which means I can tell you not just what to change, but exactly how to rewrite it so it still lands.
I work with a small number of brands at a time to ensure depth and focus.
If your messaging needs to be both accurate and effective, this is where to start.
Limited weekly availability.
Saríce Holley, RD — Health Claims & Compliance Consultant